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UMMC Website Privacy Policy and Terms of Use

Privacy statement 

At the University of Mississippi Medical Center, we respect the privacy of our website visitors. Please read our Website Privacy Policy and Terms of Use carefully so that you understand our privacy practices relating to information we gather through this website.

How we collect and use information

Personal information provided by you

You may access and browse our website at any time without revealing any information associated with your name or personal identity (“personal information”). We may request personal information from you through the website to provide certain services. UMMC does not share your personal information with outside organizations except as required by law, as authorized by you, or as described in this policy.

  • Forms
    Our website contains forms through which users may request information, make appointments, pay a bill online, supply feedback to us, etc. In some cases, telephone numbers, email addresses, mailing addresses and other information are required by these forms so that we can supply the information or services requested by you. After you fill out a form, we may contact you with follow-up questions or information. We may also contact you when you submit appointment requests, questions, or concerns.
  • Surveys
    Occasionally, we may ask our website visitors to participate in a survey. The information gathered through these surveys is used in aggregate form to help us understand the needs of our visitors so that we may improve our website. We generally do not ask for personal information in surveys. If we do request personal information for follow-up, you may decline to provide it.
  • Email
    If you receive an email that appears to be from UMMC that asks you for your personal information, do not respond. We will never request your personal information through email.
  • Username and password
    If you access any service through our website requiring a username and password, such as MyChart, you are solely responsible for keeping such username and password confidential.

Non-personal information

UMMC collects non-personal information such as website usage, traffic patterns, site performance, and related statistics regarding your visits to our website using the tracking technologies described below. In some cases, this information may be combined with personal information to identify a specific individual’s website usage behaviors. For example, if you subscribe to one of our newsletters and click on a link within the newsletter, we may be able to identify you as the initiator of that click and track your personal progress through the website. The information collected can be used to provide you with a more personalized web experience in terms of the services featured, content offered, or images displayed. By opting to receive communications from UMMC, you authorize UMMC to capture, store, analyze, and use information about your individual site activities to provide you with a more personalized web-browsing experience while on UMMC’s website.

  • IP addresses
    When you visit our website, our web server may record the numerical Internet Protocol (IP) address of the computer you are using, information about your browser and operating system, date and time of access, and the internet address and page which linked you to our site. UMMC’s staff uses such information to help diagnose problems with our server, to administer and improve our website, and to generate statistical reports that analyze general user information and demographics in the aggregate.
  • Cookies
    We collect information about visitors to our website using “cookies,” which are small files that we transfer to your computer through your web browser. Cookies are not associated with your personal identity. We use cookies to track a visitor’s path through our website during a visit to help us understand how people use our website and to recognize a repeat visitor to our website, enabling us to offer the visitor a set of services or information requested in a previous visit.
  • Web beacons
    UMMC also collects information about visitors to our website using “web beacons” or “pixel tags,” which are small pieces of computer code on our website that collect information about your activity on the website and whether you connected to our website through another website.

Use of information for marketing purposes

UMMC may use personal and non-personal information collected through this website to send you information regarding products and services offered by UMMC and its partners that is tailored to your interests and needs, as indicated by your activity on our website. UMMC may also use third-party advertising service vendors to market UMMC’s products and services. Such vendors may use cookies, web beacons or similar technologies to serve you advertisements tailored to interests you have demonstrated by browsing our website and other sites you have visited. In doing so, these vendors may collect non-personal information such as your browser type, operating system, web pages visited, time of visits, content viewed, ads viewed, and other similar data. The use of these technologies by advertising service vendors is subject to the vendor’s own privacy policies, and UMMC disclaims all liability in connection therewith.

Information collected by third parties

Our website may include links to other websites and provide access to products and services offered by third parties, whose privacy policies UMMC does not control. When you access another website, purchase products or services, or conduct other transactions through our website, use of any information you provide is governed by the privacy policy of the operator of the site you’re visiting or the provider of such products and services, whose privacy practices may differ from UMMC’s. If you cannot find the privacy policy of any of these third parties via a link from the site’s home page or from the pages on which the products or services are offered, you should contact the third party directly for more information. UMMC does not review, control, or take responsibility for the content of any third party site. In addition, such links to third party sites do not imply UMMC’s endorsement or credibility of a third party’s service, information or products.

Protecting the privacy of children

UMMC’s website does not intentionally collect personal information from or market to children under 18 years of age. If you suspect that we have personal information about your child, please notify us immediately.

Retention of information

The information collected through this website is retained in accordance with state and federal laws and the document retention policies of UMMC.

Security

UMMC has a security program in place that seeks to mitigate risk, and uses reasonable, appropriate, and customary procedures and technologies to help protect the confidentiality of any personal information collected through this website. We periodically review and modify our security policies and procedures, as appropriate.

Please note that despite our precautions, no website can be absolutely protected against intentional or malicious intrusion attempts. Furthermore, UMMC does not control the devices, computers, or network over which you may choose to send personal information, and therefore cannot prevent potential interceptions or compromises to your information while in transit to UMMC. UMMC makes no guarantee as to the security, integrity, or confidentiality of any information transmitted to or from this website. UMMC is committed to safeguarding your information to the best of its ability, but cannot guarantee the security of electronic communications or transmissions made over the Internet.

Disclaimer and limitation of liability

All health and health-related information contained within this website is intended to be general in nature and should not be used as a substitute for a visit with a healthcare professional. Your health care provider should be consulted regarding matters concerning medical conditions, treatment and the needs of you and your family.

Although every effort is made to ensure that the material on this website is accurate and timely, it is provided for your convenience and should not be considered medical advice. Users of this website are advised to rely upon the information provided to you by your healthcare provider when making significant decisions. UMMC provides this website and other online services as a courtesy to you, and UMMC reserves the right to modify, discontinue, temporarily or permanently, this site, or any part thereof, at any time, with or without notice. UMMC has the right to terminate your use of this website if you violate the terms of this Website Privacy Policy and Terms of Use. In no event shall UMMC be liable for any direct, indirect, special, consequential, or monetary damages resulting from your use of this website.

Copyright and trademark information

“University of Mississippi Medical Center,” “UMMC,” and associated logos, content, and design of this website are protected by U.S. copyright laws. You may not copy, reproduce, republish, upload, post, display, transmit, or frame any of these materials without prior written consent from the copyright owners, except that you may view, download, display, and print a single copy of these materials on a single computer for personal, noncommercial use only, so long as (1) you do not alter or modify the materials in any way; (2) you include all applicable notices and disclaimers (including copyright notices); and (3) you do not use the materials in a way that suggests an association with UMMC or an affiliated UMMC entity. You understand that the right to these materials shall not pass to you or any other website user.

Contact

If you have any questions about our Website Privacy Policy and Terms of Use or our use of information gathered through this website, please email DIS-Web.