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Published in Under the Rainbow on December 01, 2013

Sanderson Farms is title sponsor for PGA Tournament

Sanderson Farms based in Laurel, Miss., has agreed to title sponsor the PGA Tour's 2013 tournament at Annandale Golf Club in Madison. The former True South Classic has been renamed the Sanderson Farms Championship.

"This tournament has great economic impact on the state of Mississippi and the metro Jackson area, not to mention the tremendous good it does for charity," said Joe Sanderson, Sanderson Farms chief executive officer and chairman of the board, when asked why the company stepped in as title sponsor. "We felt this was in line with our goals and mission at Sanderson
Farms to be good citizens, support our communities and positively impact the tournament's charities."

The Sanderson Farms Championship, which debuted on the PGA Tour in 1968, has proven to have significant economic impact on the region. A study commissioned by the Mississippi Development Authority and conducted by Mississippi State University determined in 2010 that the tournament had a $22 million impact. Additionally, the tournament generated approximately $500,000 last year for local charities.

"We are thrilled to have Sanderson Farms involved this year, and ecstatic about the possibility of a long term relationship," said Century Club Charities President Johnny Lang. "Sanderson Farms is a great, multi-generational Mississippi success story and a wonderful corporate citizen. They share our commitment to the state of Mississippi, Friends of Children's Hospital and countless charities, our other sponsors, the volunteers and the PGA Tour to host a first-class event."

Century Club Charities, Inc. is a non-profit, tax-exempt 501(c) (3) organization whose mission is promoting the game of golf for the benefit of local charities. Century Club Charities has adopted the Friends of Children's Hospital as their primary charity. In the past few years, Century Club Charities has donated $400,000 to the Friends of Children's Hospital.