Policies, Procedures & Forms

• Brown Bag Lunch form  
• Patient and employee photo/video release forms (both forms must be completed for full legal coverage)
• Release form A
• Release form B  
•  Marketing project request form  
• Digital Media Player Policy

Naming procedure / trademark search

UMMC Marketing works through our legal department to conduct trademark searches for any and all name usage and design. To propose a name for trademark review, please email marketing@umc.edu the following information:

• Proposed name and secondary back-up options
• A detailed description of the service, program or publication which is being named
• Budget code (Please note that the UMMC legal department works with an outside expert in trademark law for all trademark searches. The requesting department will incur all associated fees.)

Adult Hospital Digital Media Player Policies

The UMMC Marketing Department owns and manages the content on the Digital Media Player (DMP) located in the lobby of the adult hospital.

• The primary audience for the DMP content is visitors to our hospital.
• The secondary audience for the DMP content is staff, employees and students.
• The goal of the DMP content is to market our facilities, services, physicians and programs so that audiences have a better understanding of UMMC.
• Appropriate content includes
  • Special messages from UMMC executive leadership
  • UMMC print advertising
  • University physician announcement advertising
  • UMMC videos and commercials
  • Special announcements pertaining to UMMC events, sponsorships and promotions
  • Other global messages that would be welcoming and relevant to visitors and employees
• To submit a request for content consideration, contact Kelly Boutwell at kboutwell@umc.edu. All content must be reviewed, formatted and approved by the Marketing Department, as well as approved by other relevant stakeholders such as department chairs and clinical or administrative leadership.